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The Essence of Michael Bullerdick

The Essence of Michael Bullerdick > Media Criticism > DLU Articles > Democratic Liberal Umbrella

[notice]“Essence” Fires White Managing Editor for Racist Facebook Slurs[/notice]

>By Julianne Escobedo Shepherd| Sourced from AlterNet |Posted at April 23, 2012, 11:15 am |[Go to: Michael Bullerdick, 'Essence' Managing Editor, Is Reassigned After Racist Facebook Comments! Gbismarc!]

Last year when black womens’ magazine Essence hired Michael Bullerdick, a white male, as its managing editor, it was lambasted for diverting from its original vision. In 2010, it had been the target of reader anger for hiring a white fashion director—a very controversial move for a magazine celebrating black beauty, which provoked an impassioned response from former staffer Michaela Angela Davis. So Bullerdick’s employment seemed doubly misguided—and it turns out the disdain from readers was right on point. He was fired after posting racist depictions of Al Sharpton to his facebook and recommending a video by James O’Keefe, among other things:

“Essence readers would be shocked to find that Bullerdick, who under the prodding of Time Inc became the first white male editor at the magazine last year, openly espouses extremist Right-wing views that run counter to what Essence has historically stood for,” the Journal-isms reader wrote in an email.

In one screen shot, an April 10 posting is headlined, “No Voter Fraud, Mr. Attorney General?” touting a video by James O’Keefe, the conservative activist who worked with right-wing trickster Andrew Breitbart. The same day, Bullerdick shared a photo illustration of Al Sharpton headlined, “MSNBC Race Pimp.” Bullerdick also recommends material from the conservative magazine Human Events and the right-wing website townhall.com, from which Bullerdick posted “the Frequent Bomber Program,” an article about 1960s radical Bill Ayers. Bullerdick wrote, “Obama’s mentor and friend.”

It’s shocking that a thorough vetting didn’t uncover this type of belief during the hiring process, but even more appalling that Bullerdick felt comfortable and empowered enough in his own position at a black women’s magazine to post such racist vitriol. Read the full story here.

By Julianne Escobedo Shepherd | Sourced from AlterNet

Posted at April 23, 2012, 11:15 am


[notice]Essence magazine’s white male managing editor departs after right-wing Facebook post[/notice]

>By theGrio | 5:18 PM on 04/23/2012 | Go to: Facebook Page|

Michael Bullerdick

Michael Bullerdick

Michael Bullerdick, a white man who was acting as “managing editor” at the black women’s magazine Essence, recently left his position after snap-shots of his Facebook page revealed his staunch right-wing ideology, which “runs counter to what Essence has historically stood for,” as one reader said in an e-mail to Journal-isms. An Essence spokeswoman released a statement late last week, saying, “By mutual agreement, Michael has accepted a position in another division.” Maynard Institute reports on the story:

Essence magazine, and its white male managing editor — whom the leading magazine for black women has emphasized had a production, not an editorial role — are parting ways, a spokeswoman told Journal-isms Friday, after right-wing material on his Facebook page was brought to the editors’ attention.

The hiring of Michael Bullerdick last July created an uproar, partly because the title of “managing editor” implied to many a major role for a white man in the editorial process of a magazine for black women.

In his LinkedIn profile, Bullerdick lists “Edit stories for tone and style” among his duties, even though editor-in-chief Constance C.R. White insisted when he was hired, “Michael is responsible for production and operational workflow. He has no involvement in editorial content.”

Click here for the full story.

 


[notice]Michael Bullerdick, ‘Essence’ Managing Editor, Is Reassigned After Racist Facebook Comments[/notice]

>By | Huff Post Black Voices  | Posted: 04/24/2012 11:45 am Updated: 04/26/2012 7:02 am |

Michael Bullerdick has resigned from his post as Managing Editor at Essence magazine and has “accepted a position in another division,” reports MediaBistro.com.

Obama & Essence

 

President elect Barack Obama 2009

The abrupt resignation comes in the wake of Bullerdick’s right-wing and racist Facebook comments being exposed to the publication.

Although Bullerdick’s Facebook page is private, a reader or presumably a “friend” took screen shots of his page, which was riddled with racist content and sent them to the website Journal-isms.

According to NewsOne.com, on one page Bullerdick, who is a whiite man, calls civil rights leader Al Sharpton as a “Race Pimp”; goes after President Barack Obama as a radical; touts videos by the late Andrew Breitbart, who was responsible for getting former USDA official Shirley Sherrod fired; and attacks Attorney General Eric Holder.

The screen shots containing these extreme views were then emailed to Essence on Friday by Journal-isms with the following message:

Essence readers would be shocked to find that Bullerdick, who under the prodding of Time Inc became the first white male editor at the magazine last year, openly espouses extremist Right-wing views that run counter to what Essence has historically stood for.”

In response, Constance P. White, Essence’s editor-in-chief released the following statement:

“As editor-in-chief, I’m responsible for all editorial content for Essence. I hired Michael to manage the production schedule of Essence. As head of production, he does not attend editorial idea meetings, nor does he get involved in the editorial direction of the magazine.”

Whether that’s true or not, Bullerdick’s comments clearly struck a no-nonsense cord and shortly after White’s statement an Essence spokesperson confirmed that “by mutual agreement, Michael has accepted a position in another division.”

We assume this division is completely detached from the Essence brand and lies somewhere else within Time, Inc.’s deep portfolio, however no details have been released.

This isn’t the first time Essence has had to fight a racial firestorm. It’s been almost two years now that Ellianna Placas, the black publication’s first white fashion director was hired. Despite the initial outrage that a black person was not offered the job, Placas still holds the position.

The current uproar surrounding Bullerdick’s resignation might shine the singeing spotlight back onto Placas–who in fact does have a direct effect on editorial content.

By Julee Wilson | Sourced from Huffington Post

Posted: 04/24/2012 11:45 am Updated: 04/26/2012 7:02 am |


 

 

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